September 19, 2017

  • Let the bridal consultant do the running around for you!

  • Use their expertise to guide you. 

  • Have an open mind to try styles you had not considered.

  • Ask your bridal consultant lots of questions to help you figure out the best gown for your body shape.


September 16, 2017

Wedding check list!

You're engaged ! First of all congratulations, now all the planning starts! You may have been one of those girls who have had their wedding planned since you were small (with a whole secret Pinterest board as well ) or you may have no idea where to s...

September 13, 2017

How well protected are you from germs when trying on wedding gowns in bridal stores?

As well as protecting our gowns, the health and safety of our customers is paramount.

It's well documented and common knowledge, that most bridal shops keep a selection of...

September 1, 2017

Learn more about what happens behind the scenes of a Sincerity Bridal photo shoot!

In this video, we are sharing a behind the scenes look at the creation of the Sincerity 2018 campaign.

We can't wait to receive our samples soon!

February 19, 2017

With our annual London Trade Fair fast approaching, it's important that we have the views from future brides, on what they would like to see in bridal stores.

Therefore, we have been asking brides who have visited our store a few questions.

What would you like...